The uninitiated lay person might be surprised to learn that, long before it became a competitive sport, the highly disciplined, beautiful and almost balletic synchronicity between horse and rider in the performance of Dressage, actually originated in Ancient Greece, or more precisely in the Ancient Greek Military.
Military horses were trained to perform specific manoeuvres in order to avoid, sidestep or attack the enemy. The earliest writings on military horsemanship are widely attributed to the Greek philosopher, historian and, most notably, soldier, Xenophon.
Many of the ancient equine manoeuvres are still practiced to this day. Of course, the word ‘Dressage’ itself came much later. It derives from the French word ‘dresser’ (to train). Dressage is precisely that: training!
Congratulations to Clara mulligan of Hazelbrook Equestrian Centre on winning a pair of tickets for the 2018 Dublin Horse Show in our newsletter subscriber draw. The Dublin Horse Show runs from Wednesday 8th August to Sunday 12th August at Dublin’s RDS showgrounds.
Our draws are open to all our quarterly email newsletter subscribers, so if you want to be in with a chance to win a prize in our quarterly draw, please subscribe to our newsletter on our homepage. Our next draw will feature rosette vouchers to the value of €50.
Win a pair of tickets to the Longines FEI Jumping Nations Cup™ of Ireland at the Stena Line Dublin Horse Show 2018 in the RDS.
To be in with a chance to win a ticket to one of the world’s great equestrian events just sign up for our quarterly email bulletin before Monday 30th July …and keep informed about future events, new products and our quarterly prize draws.
All designs are also available on our slightly bigger traditional rosettes – a more economical choice – with the designs digitally-printed onto ticketboard centres (rather than on to metal-backed button badge centres).
Our customers regularly get their rosettes sponsored by an organisation with whom they have developed a relationship. The sponsor pays for the production of the rosettes and, in return, their name and logo are tastefully printed in gold foil on the rosette tails (or may feature in the rosette centre).
The benefits are many, not least of which is the cost saving to show organisers. Sponsorship brings kudos to the sponsor and the prizewinners are assured a top-quality reward.
Outlined below are a list of suggestions on what you might consider when seeking sponsorship for your rosettes.
Present the potential sponsor with a clear, simple plan that outlines the exposure and benefits they will get from the event.
Be clear on how much money you require.
Allow time for the potential sponsor to consider the request, but also, and importantly, provide a cut-off date so you can move on to another if they are not interested.
Tell them how, and where, their name and branding will appear on the rosette, and how it might be mentioned during the event, in the event programme, on publicity materials and in press and social media.
If it is a new show, emphasise the importance of being the show’s first sponsor.
Provide attendance or audience figures from last year’s event so they can assess for themselves the value of the exposure.
Point out the potential customers that are likely to be in attendance.
Highlight the benefits of their sponsorship to the community and that their brand will be associated with those benefits.
If you are lucky enough to have multiple offers of sponsorship for your show, consider splitting the different types or prizes between the different sponsors but be clear and transparent with all your sponsors who is sponsoring what.
Remember, prizewinners tend to display their rosettes (incorporating the sponsor’s brand) proudly and prominently for years!